A web designer designs the visual appearance of websites and defines their look (including modeling, layout of graphic elements, choosing images, colors, fonts, etc.). The web designer's goal is to uphold the company or organization's image, using graphical elements on the site to reinforce its visual identity and convey a feeling of trust to the user. He/she must also work directly with the content publishing team in order to meet users' expectations and enable them to easily find whatever information they are looking for.
The profession of a web designer is essentially an artistic one, requiring knowledge of computer graphics and a mastery of common graphics software.
Additionally, the web designer must have a basic understanding of search engine optimization and ergonomics, especially where website accessibility is concerned.
A web designer's salary may vary from $35k-$54k (Â£17k-Â£27k) a year.