According to a report published by the Consumer Intelligence Research Partners (ICRP), the use of the iPad in business continue to grow. A trend mostly due to the iPad 3, according to research firm, which has attracted more business users than previous models of Apple's touch pad.
The study conducted by CIRP over a sample of 1000 consumers between December 2011 and April 2012 confirms the strong anchoring of the iPad as entertainment terminal: up to 40% of users, use the tablet to surf the Internet, watch videos, photos, music or even play games.
Not surprisingly, the business use comes in fourth position and represents about 13% of users of the iPad.
This rate rises to 16% among the owners of the iPad 3, given that in this context, the use of the Internet and email is more important than for earlier versions of the iPad.
Two factors explain this trend towards a professional of the use of the iPad, according to research firm: the use of terminals with optimum storage capacity (64GB) and secondly, the availability of several default feature: such as the Aairport WiFi router, External hard drive or Time Capsule.