The Vanity URLs are making their way on the popular social network Google +!These shortened and fully customizable URLs , are particularly useful for SEO.
Goolges says "For now, we will limit the creation of custom URLs to a limited number of user profiles and pages on Google +, but we will make this feature available gradually to all brands and users of the social network".
But for now Goolgle didn't provided any details on availability of this feature for normal user.
Until now, Google automatically generates the URLs of pages for each Google accounts using a sequence of numbers: https://plus.google.com/118207880179234484610
The custom URLs Google will be more like this one :http://google.com/+delta
The "vanity URLs" have long been available on LinkedIn and Facebook, to allow brands to improve the SEO of their profiles and pages, and thus consolidating their digital strategy.