Trulioo, a startup specializing in solutions for the verification of user profiles (for professional web activities), announced the availability of a new tool for detecting fake Facebook profiles.
"ProfilePlus" is intended for websites implementing the "Facebook Connect" API. This API allows users to connect to third party online services using their Facebook login as credentials. This protocol simplifies the registration of clients and aims to facilitate the marketing strategy of companies based on the Open Graph Facebook.
ProfilePlus allows companies to examine all the profile pages of members connected to their website via Facebook Connect, and detect fake profiles using a probability criterion.
The idea is to prevent companies from investing time and marketing resources unnecessarily, by contacting fake profiles.