Writing a website specification

October 2016

The website specification defines the service specifications to be achieve. This document allows you to select a web agency and to organize the relationship with the latter.

Securing your project

Although it is not a legal document, the website specifications, however, has a legal value in case of conflict with the web agency as it determine the responsibilities of both parties.

Why choose to write a website specification internally?

  • For the document to reflect the true business image
  • To avoid confusion of genres (this is not for the provider to establish its obligations)

The company can also outsource the writing of specifications to specialized editor.

Who should write the website specifications in the company?

  • A project manager.
  • He works in conjunction with the concerned departments.

Before submitting the document, it should be validated by the company lawyer or a lawyer.

How to write specifications?

The quality of the specification will directly influence the response from the provider.
- It is not necessary to be an expert to write a Web specification, it is perfectly possible to use your own words.
- The specification must have at least a couple of pages and not exceed 20 or 25 pages.

The content of your Website specification

  • Budget: It is related to the complexity of the desired site and can be expressed with a price range.
  • Delays: Provide delivery delay in order to monitor the progress of the site.
  • Deliverables: All that the provided is expected to provide the client during and after the design of the site (source codes, FTP..etc)
  • Intellectual Property: It affects the future relationship between the client and the provider. If it belongs to the provider, the client may receive license.
  • The aim of the site: Inform the public or commercial partners, to inform about products...
  • Content:Documents provided by the client (photos, images, data, etc.).
  • The tree: The site architecture desired by the client, presented in schematic form, displaying the headings and main menus and the links between them.
  • Graphic/editorial: Editorial and graphic tone of the site.
  • The domain: The type of domain name you want (.com, .net ..etc)
  • Languages ??used: The use of standardized languages, in order to avoid any subsequent costs of technical migration.
  • Content Management: A system to update the site when it is operational (FTP access, online administration module, etc.).
  • Accommodation/hosting: It can be outsourced or hosted by the service provider. In this case the customer will require details of the hosting infrastructure.

Notes that

Upon reception of the specifications, the provider must provide a tender. It is a document confirming or declining the feasibility of the project. It must take place before any commercial offer.

Related :

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