Google Analytics is a tool for analysing referral web traffic. Free and easy to use, it is a vital tool for web publishers, marketers and SEO specialists. This tool allows them to track the daily evolution of visits on a website and provides valuable information for SEO, optimization and behavior of visitors on a site. Here below, is a short presentation of its core functionality and practical use.
What is Google Analytics?
Google Analytics is a service for web traffic analysis which allows the qualitative and quantitative monitoring of web traffic (from different sources), in real time:
Search engines (Google, Bing): by listing the keywords (queries) used by the user to visit different pages on of website.
Third web pages: indicates the the sites or pages generating traffic to your website (eg from forums, social networks)?
Direct Traffic: Internet users who directly typed the addres of a site in their browser.
The traffic generated out of "AdWords" campaigns.
Why use Google Analytics?
By interpreting the results provided by Google Analytics, it is possible in to:
Monitor the overall traffic to a site: Number of visits (unique visitors), origin of the traffic (source), new visits, etc..
Determine efficiency of the keywords used: This step is essential to improve the SEO of the pages.
Optimize the content of your site: analysing keywords (the interests of users) and other indicators, such as bounce rate, the number of page views/visitor, time spent on a page, frequency of visits.
Determine whether the visitor profiles are in line with your target: language and geographical origin, terminal used (PC or mobile terminals).