Analysis of web traffic: Google Analytics
is a tool for analysing referral web traffic. Free and easy to use, it is a vital tool for web publishers, marketers and SEO specialists. This tool allows them to track the daily evolution of visits on a website and provides valuable information for SEO, optimization and behavior of visitors on a site. Here below, is a short presentation of its core functionality and practical use.
What is Google Analytics?
Google Analytics is a service for web traffic analysis which allows the qualitative and quantitative monitoring of web traffic (from different sources), in real time:
- Search engines (Google, Bing): by listing the keywords (queries) used by the user to visit different pages on of website.
- Third web pages: indicates the the sites or pages generating traffic to your website (eg from forums, social networks)?
- Direct Traffic: Internet users who directly typed the addres of a site in their browser.
- The traffic generated out of "AdWords" campaigns.
Why use Google Analytics?
By interpreting the results provided by Google Analytics, it is possible in to:
- Monitor the overall traffic to a site: Number of visits (unique visitors), origin of the traffic (source), new visits, etc..
- Determine efficiency of the keywords used: This step is essential to improve the SEO of the pages.
- Optimize the content of your site: analysing keywords (the interests of users) and other indicators, such as bounce rate, the number of page views/visitor, time spent on a page, frequency of visits.
- Determine whether the visitor profiles are in line with your target: language and geographical origin, terminal used (PC or mobile terminals).
- Assign targets to certain pages of the site: "Conversion via Multi-Channel Funnels".
Google Analytics can be used to analyse traffic for different web platforms: static sites, blogs, e-shops, etc. applications.
Integrate Google Analytics to your website
- You will need to insert the Google Analytics tracking code to your blog/website, to ensure the monitoring and analysis of the traffic.
- Create a Google Analytics account: and provide general information on the site to be monitored.
- Instructions for the insertion of the tracking code are provided by theGoogle Analytics Help Center.
- Traffic statistics are then available withing a few hours
The essential statistical data on Google Analytics
The three sets of data to be monitored are:
- The audience
- Traffic sources
- The content
Each set provides access to advanced statistics.
The technical terms
- Unique Visitors: users who have visited a site during a given period (by default, one month on Google Analytics). This is the benchmark for determining the volume of visits to a site.
- Bounce Rate: Learn more
- Not provided - correspond to requests that haven't been recorded by Google Analytics, so they are unavailable.
- Google Analytics Custom Alerts : get notification emails for abnormal drop in traffic, poor performance of some strategic keywords ...
Published by jak58
Latest update on November 27, 2013 at 09:15 AM by jak58.