Launched recently, Samuru by Stremor corp wants to compete with the other online search engines, by providing more qualitative search results based on a advanced linguistic heuristics. The popularity of a website is a key criterion used by many search engines including Google, to generate a ranking of URLs from a search by keywords. This is measured through the number and especially the quality of links pointing to it (back-links) from other pages and domain names on the web. "But for Samuru, the popularity of a domain is not an indicator of authority (relevance)" says the Stremor company.
At the heart of Samuru: a technology that aims to establish a ranking based on criteria intrinsic to the content, and as the credibility of the author, writing style, and the quality of a text.