Guest blogging is an effective method to improve the SEO of your blog and gain notoriety in the blogosphere. This net-linking technique has evolved over the years to comply to the updates made to the Google's algorithm. How to get started with guest blogging and what are the necessary precautions for a successful campaign?
What is the guest blogging?
The guest blogging is a netlinking technique, with consist of:
The hosting of contents from a third author on your website,
The creation of the free content for a host blog,
This natural SEO technique based on reciprocity:
The "host" blog is enriched by new articles (improve the SEO ).
The guest author gains visibility on a third site, through:
links pointing to his blog,
a biography displayed at the bottom of the article, etc..
What is the point of guest blogging?
For the guest blogger:
Develop relationships with bloggers who are experts in their field. Some bloggers are also very influential on social networks (Twitter, Facebook), which is an asset in building your personal brand and interact with other influential bloggers.
Develop relationships with the community of readers, lead them to discover your blog and then retain them.
Improve the SEO/organic traffic of your blog by inserting properly anchored backlinks in your articles.
For the host blog
Enrich your blog with unique content.
improve the SEO of your blog (regular content update).
more time to work on other aspects of the development of a blog (e.g affiliation).
Expand your network of relationships (new bloggers).
benefit from the network of the guest, who will share the bill through its distribution channels (Twitter, Facebook, Google Plus, etc.).
Google's position on the guest blogging?
Qualitative guest blogging: The host blog published editorial contributions from a person who is an authority in his field and/or with a good writing. One such collaboration is beneficial to both blogs when the content is unique and meets certain length requirements.
Guest blogging treated as spam: Publishing a slightly modified version of an article that has already been the subject of several publications on other websites (Content Spinning). This practice akin to plagiarism should be avoided.