SME: How can Twitter help your business?

October 2016

According to the data from a study published by the micro-blogging platform, 72% of Twitter members following a brand, are more likely to buy a product or service offered by the latter.
To highlight the relationship between user accounts and the brands present on the micro-blogging platform, Market Probe International surveyed a sample of 500 people (subscribers of SMEs Twitter account) in the United States and the United Kingdom.

According to the results of this survey:
  • 72% of participants are more likely to buy products /services from a business after subscribing to their Twitter account, or after interaction with brand on the platform.
  • 30% of respondents said they are also more likely to recommend a brand they follow, to their friends .
  • 86% of respondents indicated that they were more likely to visit the website of a brand after receiving a personal recommendation from a member of their network.

What encourages users to follow a brand on Twitter?
  • The opportunity to receive updates abour new products and offers (73%).
  • 61% of the users like to get feedback from the brands, with which they interact on Twitter.

Learn more:
Photo Credit: Twitter

Original document published on

Related :

This document entitled « SME: How can Twitter help your business? » from CCM ( is made available under the Creative Commons license. You can copy, modify copies of this page, under the conditions stipulated by the license, as this note appears clearly.