Content curation involves the establishment of a system for collecting and processing information about a specific topic. When applied to the business world, several approaches can be considered: strategic foresights, technology foresight, corporate foresight, trend monitoring or e-reputation ...
To be effective, you will need the right methods and tools!
Content curation: overview and benefits?
The key elements for content curation (at a business level) are:
This is the observation of the technological, technical and economic environment in which the company operates. This holistic approach should help in the development of the company. It also allows the business to better cope with changes. Strategic foresight is not limited to the size of the businesses and can be easily implemented, due to the proliferation of dedicated tools.
Technology foresight focuses on new methods or new solutions developed in a particular professional setting or field. For a business, it also means to constantly "watch" for new standards, new practices and new tools.
Monitor the activities of your competitors: Be attentive to what is happening elsewhere, avoid making the same errors as your competitors, listen to the market by monitoring the strengths and weaknesses of competitors ...
Keep an eye on what is being said about the company or its services/products across the web. With the advent of Web 2.0 and the growing influence of social media, online reputation is critical to any business.
What are the best practices?
Define a rhythm for the collection of information
Based on your objectives, you may need to check your curation tools twice a week or on a specific day.
Define a framework for information retrieval
The implementation of dedicated tools allows you to automatically find your content. However, you will need to sort them regularly. In some situations you will need to define a framework for information retrieval to ensure the consistency of your contents.
Content curation also implies the analysis of the information retrieved. Once decrypted and analyzed, this information can be disseminated within the company or transmitted to the right services.
Check the efficiency of your tools
Tools must also take into account the new information sources or emerging networks. Somes tools are automatically updated, while others aren't!
Choosing the right tools
With Web 2.0, new tools and new practices have emerged.
Free content curation tools:
RSS (Really Simple Syndication) contain updates performed on websites. It contains the major information: the title of the information, a brief description and a link to the content.
In most cases you will need to manage several RSS feeds. RSS aggregators allows you to manage and view several RSS feeds via a single interface.
Social networks are an important source of information. Nevertheless, it is necessary to identify the right ones. This is particularly the case of Twitter, a very active network. You will need to:
Identify the top influencers.
Identify the major trends.
Identify keywords (hashtags) related to your business.
Tweetdeck allows the curation of tweets based on specific keywords.
Content curation tools
Some tools allow you to aggregate content from several webpages on a single interface. This is the case for example of Scoop.it.
Automatic alerts on search engines
Some search engines provide access to automated alerts. This is the case of Google Alerts. You will receive a notification, each time a result corresponding to the defined keywords appears in the news, groups or blogs.