Manage the online presence of your business with Google My Business
Google My Business is a new service dedicated to small businesses and professionals. It regroups the different services and tools from Google on single platform (dashboard). What are the interests of such a tool for a company? How make an optimal use of this new platform?
Managing the online presence of a business on Goolge
Google My Business remplaces Google + Local
Google My Business aims to facilitate access to location-based services for small and medium businesses, allowing them to enhnace their online visibilty. This tool also include the relationship with customers: See how negative reviews from customers may affect your traffic and respond to these issues.
Visibility in the search results
Visibility on Google Maps
Enhance communication with customers.
Google My Business has replaced Google + Local, which was initially launched in 2012. Google My Business can be accessed:
via a web interface (browser).
Dedicated Android and iOS apps.
Geolocation, customer reviews and online visibility
Via single management interface (SaaS), Google My Business connects to several tools and services:
Via this dashboard you can perform tasks such as:
Updating the Google + page and Google Maps (publish new content...)
Get in touch with tyour customers and business circles on Google +
Respond to reviews on Google + page
Access to statistical tools (Google + Insight)
Start Adwords campaigns
Getting started on Google My Business
Access Google My Business
To access Google My Business, a Gmail account is required. If this Gmail address has already been used to access Google Places or Google + pages, the account will be automatically updated. Otherwise, click on "Get on Google" and create a new account for your company. The details of the company can be changed later, once the account is validated.