In today's digital world, social media plays a key role in a company's digital strategy. Facebook, Twitter, Instagram, and blogs allow businesses to express themselves in different ways, reaching customers on a more direct, creative, and/or personal level. As a result, many businesses have taken to hire Social Media Managers who are responsible for creating and managing content on a company's social media networks. Many times, these employees are responsible for managing multiple accounts even on the same platform.
There are many online tools dedicated to helping businesses manage and monitor their social media presence. Many social networks even facilitate multiple accounts, or the ability to easily switch from one account to another on the same platform. These techniques and tricks respond directly to the particular needs of businesses and professionals, helping them to save time and be more productive with their social strategies.
The regular presence of a business on a social network plays an integral part in the digital strategy of a business, brand, or professional. Depending on a company's communication objectives or marketing tactics, a company must choose the most suitable social media channel for their needs. A well-deployed social media strategy will develop the notoriety of a brand or business, generate traffic to a showcase or commercial site, highlight special offers, and open the communication channel between a business and their clients or prospects.
Digital communication may be deployed on high-traffic social networks (such as Facebook, Twitter, or Google+), on professional social networks (such as Viadeo or LinkedIn), or even on photography-dedicated social networks (such as Instagram, Pinterest, or Snapchat).
Tips for Managing Multiple Social Media Accounts
One of the major stumbling blocks when it comes to managing social media accounts is time. In order to attain fixed objectives, each platform requires consistent attention. This includes regular publication and interactions with other users. One way to facilitate these interactions is to program publications in advance. This will allow you to devote more time to your audience.
In addition to better time management, a good social media strategy will allow your business to benefit from easier ROI (return on investment) tracking, more streamlined statistics, and better response when questions or concerns about your business are brought to your attention.
Adapt your publications to each individual channel. This also applies if your company chooses to create several different accounts on the same social media platform (i.e. a different account dedicated to different clothing lines).
Online Tools for Managing Social Media Accounts
Here are some online tools that will enable you to follow and manage your social media activity more effectively.
Hootsuite is perhaps the most popular choice for people and businesses who manage multiple social media accounts. This online tool can aggregate up to 5 social media accounts onto one dashboard, allowing users to execute and monitor their campaigns in a central location, personalized to their needs.
Commonly used on platforms such as Facebook, Twitter, and LinkedIn, Buffer is an online dashboard that gives users an easy way to schedule their social media content. Unlike Hootsuite, Buffer does not offer brands the ability to see other people's content. However, the software does provide businesses with analytics pertaining to user engagement and reach.
Tweetdeck is an online application that permits its users to visualize, and respond to the activity taking place across multiple Twitter accounts.
Tweetdeck is currently limited to desktop users and cannot be managed via mobile devices.
Multiple Account Management
Manage Multiple Facebook Accounts
Facebook allows users the possibility to manage multiple pages under the condition that they be "attached" to the user's profile. The rights given to the user include that of an administrator, editor, moderator, and analyst.
Some advantages of Facebook's multiple account management tool include the ability to activate or deactivate notifications according to pages, respond as a "user" or as a "page," to manage the publications and interactions of each page, and to restrict access to the page if a business does not want to be associated with a certain user.
Switching between Facebook accounts can be done by clicking on the menu in the top-right corner of the home page. Simply click Use as and click on the desired page.
There is no limit to how many pages a user can manage.
Manage Multiple Twitter Accounts
Twitter's desktop version does not offer the multiple account functionality. To access another account, a user is required to log out and then log in with the alternate username and password.
Unlike the desktop version, Twitter's mobile application does allow users to easily switch from one account to another, thanks to its start-up menu. Simply select Accounts > Name of account. Account notifications may be received for each account that is registered to the application.
It is important to note that the management of multiple Twitter accounts via desktop may be facilitated by the use of Tweetdeck. See the section above for more information.
Manage Multiple Instagram Accounts
Since February 2016, Instagram has offered users the ability to manage multiple accounts on the iOS and Android applications. Each registered account is accessible via the application's main interface. The application allows users to distinguish notifications pertaining to each account by placing the applicable account name before the object of the notification as such:
[account name] notification object
The application does not differentiate between an administrator and an account creator as long as a user holds the correct account information. If an administrator would like to revoke access to a user, he or she would be required to change the account password.
The number of accounts able to be managed by a single user on Instagram is limited to 5.