Best Online Tools for Better SEO

October 2016

Having a well-referenced site is one of the keys to the success of an online business. These days, site referencing is commonly achieved in one of two ways: a paid method that involves the use of sponsored links, and a free method that hinders on a website's search engine optimization, or the process of incorporating key terms and phrases on a page in order to maximize a website's placement in search engine results.

Here is a quick introduction to five of the best analysis tools used by SEO professionals that may be used to analyze and optimize a website's ranking.

What is Search Engine Optimization?

Search engine optimization, or SEO is a set of techniques used to improve the visibility of a website and its ranking in search engines. (Remember that search engines are the interface between the supply of a site and the demand of a user.)

URLs, titles, keywords, content quality, images, and links all contribute to a website's search engine optimization.

Why is this important? Because 3 out of every 4 internet users uses a search engine to look for a product or service. Of these users, nearly 80% of them begin and end their search on the first page of results. In recent years, Google has completely changed the game for internet-based businesses. With over 30 billion pages indexed, the search engine giant has become a key player in SEO marketing strategies.

The Importance of SEO Analysis

If a business wants to build their online presence, improving its SEO practices is key in making this happen. SEO analysis will allow a business to ensure that all elements on their site correspond to their target audience, to determine how to implement search engine requests into their site content, to analyze they keywords used by internet users that lead to their site, and to check which pages are the most and least visited.

The results of these analyses will allow businesses to build a comprehensive strategy that will enable them to optimize site content and thus increase their audience and prospects.

The biggest advantage of SEO is that it is completely free, as are most of the tools available for use. Better visibility, increased traffic, improving conversion rates ... a business has everything to gain!

How To Use SEO Tools

SEO analysis tools may be used to detect potential weaknesses in a site's SEO. Depending on the criteria, a number of SEO strategies may be applied based on the results, such as the inclusion of common terms related to a site's activity, the use of headlines and short, punchy phrases with essential keywords, a clearer presentation of site content, possibly renaming of a site, as well as the use of links to internal site content and other authority sites.

5 Free Online SEO Tools

Here is a list of five common tools used by SEO professionals.

Google Analytics

Google Analytics allows site administrators to trace traffic sources (direct, referral, organic, social, or paid search) to a website or page. This will allow a business to tailor site content based on traffic flow.

Google Trends

As the name suggests, Google Trends analyzes search trends, or keyword popularity, and traces their evolution over time. This online tool allows businesses to incorporate key words and phrases into their site so that their page can increase its ranking in search results.


Majestic is a large database that analyzes a domain name and then uses backlinks to trace the number of links into and out of a site. Citation score, credibility and authority indicators are used to assess the overall quality of a site.


Keywordtool is an analysis tool that generates a lists of keywords that are closely related with a particular theme. For example, if a business were to type in "vacation," Keywordtool would generate a list that might include words such as "car rental," "vacation rental," or "hotel." From here, businesses can refine or adjust their site content based on user interest.

We also recommend using to cross reference results generated by Keywordtool in order to maximize your chances of finding the "right" keywords.


Moz offers a series of online tools that allow marketers to analyze their inbound marketing. Among these tools is a Term Extractor, which shows the importance of certain words or phrases as well as where they are included in various HTML components. The site also has a tool that determines a page's relevance based on site sampling.

More Information

If you'd like to dive further into the world of SEO, our site has a number of articles that can help you. Our encyclopedia has a short introductory article to the online practice, and you can also find more specific articles on SEO training, improving the visibility of your site, and much more in our "How To" section.

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