After Apple and Twitter faced storms of porn-related complaints for photo-sharing programs, Tumblr plays it safe.
Yesterday, Tumblr added an to its mobile iOS app: a 17-and-older age restriction. This comes on the heels of several controversies involving popular photo-sharing sites. Twitter launched its app "Vine" on which users were discovering pornographic videos last week, and Apple's "500px" suffered a similar fate and was actually pulled from the iTunes store. The app has now returned for downloading with a 17+ age restriction as well. While the Apple's App Store has a position of no adult content, the Vine application has not been taken down. However, Apple has definitely become quieter about the app and ceased promotion for it.
Founded in 2007, Tumblr users have created tens of billions of posts over the years. David Karp, founder of Tumblr, has known of pornographic content on his site for some time. Last year he believed the total amount of images on the site which were pornographic in nature was between 2-4 percent. But it seems that the company was making a safe move after the other two major controversies to avoid being slammed next. The website has been going strong for some time, with major investments and 40 million posts to Tumblr daily back in 2011. Today that number is over 70 billion posts per day.
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