Windows Phone's Biggest Market is the US

NicoleMotta on Friday July 11, 2014 at 04:30:17 PM

Windows Phone's Biggest Market is the US

According to figures released from ad network AdDuplex on Wednesday, the United States is the biggest market for Microsoft's mobile OS.

Though Windows Phones account for a small percentage of all smartphones sold in the US, the country remains the OS's top market. US smartphone owners account for 11 percent of all Windows Phone users. India and Brazil came in at second and third, respectively, with 7.5 and 6.9 percent of the market. These figures are based on data from 11 global apps and games that served AdDuplex ads on July 8th, 2014. "These apps served ads to around 200,000 users on that day. The apps were deliberately selected to be as "global" as possible, but the dataset could still be affected by different ad strategies of the app publishers on a country-by-country basis and other factors," explained AdDuplex on its blog. The ad network eliminated what it deemed to be "bigger (hero) local or regional apps" that skewed the data in favor of some countries in previous reports. AdDuplex's findings show the top 20 countries along with an "Other" category which makes up the remainder of the Windows Phone market. The "Other" category makes up 27.1 percent of the market.

Recent reports from Gartner suggest that the Microsoft mobile OS is on the rise. The analyst firm said that it expects Windows Phone to rise to 10 percent of global smartphone shipments by 2018; currently the OS accounts for around 4 percent. Other reports show mixed results for the platform. Last month's smartphone OS sales figures from Kantar Worldpanel ComTech showed that Windows Phone's share of sales is slipping in the US while gaining traction in Great Britain, France, and Italy.

Photo credit: Alex Holyoake via Flickr


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