Former Apple CEO and Obi Worldphone co-founder John Sculley has unveiled two new budget premium smartphones.
After his time at Apple ended in 1993, Sculley never left the tech world, helping found companies like MetroPCS Wireless, Misfit Wearables, and now - Obi Worldphone. "Obi has taken the best of Silicon Valley - innovations in design, state-of-the-art technology and high standards for manufacturing - and fused them into beautiful, powerful tools at attractive prices," said Sculley. These tools are the Obi Worldphone SF1 and SJ1.5, designed by San Francisco-based product studio Ammunition. The Obi Worldphone SF1 - named for San Francisco - is priced at $199 and features a Qualcomm Snapdragon 615 processor with 1.5 GHz octa-core Adreno 405 GPU, 2 GB of RAM, 16 GB of internal storage - expandable up to an additional 64 GB via microSD card, 13 megapixel camera powered by Sony's IMX214 Exmor sensor, 5 megapixel front-facing camera, Dolby Audio, and a unique 5 inch "floating" full HD display protected by Gorilla Glass 4. The Obi Worldphone SJ1.5 - a nod to San Jose - is priced at $129 and packs a 5 inch HD display with Gorilla Glass 3, 8 megapixel rear camera, 5 megapixel front-facing camera, 1 GB of RAM, 16 GB of internal storage, and a quad-core MediaTek CPU. Both smartphones run a modified version of Android Lollipop called Lifespeed.
In a statement on the launch, Obi co-founder and CEO Neeraj Chauhan said, "It takes a community to create a unique technology product and customer experience, and Obi has developed a strong, global eco-system of more than 20 companies - all contributing to inspire our Worldphone vision and make it a reality." The Obi Worldphone line will be available starting in October in retail stores and online in select locations. Initially, the smartphones will be launch in Vietnam, Indonesia, Thailand, the UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan, Turkey, and India - markets known for their "rapidly growing youth populations."
Photo: © Obi Mobiles.