Netflix Announces India Launch

MaddiRuhl on Thursday January 7, 2016 at 09:54:47 AM

Netflix Announces India Launch

Netflix has launched in India, as well as 129 more countries across the globe.

"Today you are witnessing the birth of a new global Internet TV network," touted Netflix co-founder Reed Hastings in an announcement made at CES 2016 that heralded the launch of Netflix for 130 new countries. One of the most significant market breaches represented by this move is the launch into India (which the company has been eyeing for some time). With a population of over a billion, and a thriving cinema industry, India has been on Netflix's radar as an opportunity for massive growth. To jumpstart subscriptions, Netflix is offering users one free month of service, with three subscription options: a basic subscription for 500 rupees ($7.49), a standard HD subscription for 650 rupees ($9.75), or a premium subscription for 800 rupees ($11.99) per month.

To succeed in India, Netflix will need to overcome the challenges of winning over consumers, but it will also have to contend with competitors such as Eros, which has been described by its executive chairman as being "exactly where Netflix wants to be in the next three to five years." But Netflix is working to add even more content and languages to become accessible and interesting to more markets than ever before; the company has now added "Arabic, Korean, Simplified and Traditional Chinese to the 17 languages it already supports," according to an official press release. Whether or not Netflix can capture the amazingly lucrative India market will make an incredible difference in the company's continued global growth in 2016.

Photo: © iStock.


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