Windows 10 Privacy vs. Analytics

MaddiRuhl on Thursday January 7, 2016 at 10:48:34 AM

Windows 10 Privacy vs. Analytics

In the era of big data, user privacy concerns clash with analytics for Microsoft's Windows 10.

It's no new controversy: how much privacy are we willing to sacrifice in order to achieve a common goal? When it comes to new operating systems, this question often comes into play when addressing how much (if any) information a company like Microsoft should be able to collect in order to iron out kinks in their systems. There has been increasing buzz on the web regarding Microsoft's privacy policies for Windows 10, particularly those policies that address data collection. On the one hand, the company argues that analytics is necessary for effective improvement, with problems detected through data collection and then resolutions delivered through Windows updates.

Privacy concerns, however, are increasingly present in many users' minds when it comes to what data is collected, and how that data is used by companies like Microsoft or Apple. "One of the ways we measure our progress with Windows 10 is looking at how people are using Windows," explained Microsoft's Yusuf Mehdi in an official blog post, "people have spent over 11 billion hours on Windows 10 in December alone." Other stats revealed by Mehdi include the past month's Microsoft Edge browser use, which totaled at 44.5 billion minutes globally. Users have viewed more than 82 billion photos with the OS's viewer, and gamers have logged more than 4 billion hours on PC games on Windows 10 in 2015.

Photo: © iStock.


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