New Browser by Firefox Co-Founder

MaddiRuhl on Thursday January 21, 2016 at 11:25:43 AM

New Browser by Firefox Co-Founder

Brendan Eich, JavaScript creator and Mozilla co-founder, has launched a new browser focused on privacy and speed.

"It's your device. It's your time. So make it your Internet." Those are the first words that greet users upon arriving on the webpage for the newest browser from the mind of Mozilla co-founder and JavaScript creator Brendan Eich. Dubbed Brave, this new browser significantly cuts down on ads, which not only sports a boost in user privacy, but also results in significantly faster web surfing speeds. "The new Brave browser blocks all the greed and ugliness on the Web that slows you down and invades your privacy," described the creators.

Philosophically, Eich is taking somewhat of a departure from the ideas behind traditional ad blocking. "[Blockers] don't feel good to many folks," wrote Eich in a blog post, "they feel like free-riding, or even starting a war." Instead, his browser does include ads from its network "without a persistent user id or highly re-identifiable cookie." Not only does this protect the privacy of users, explained Eich, but it prevents "that annoying phenomenon of retargeting where an ad chases you around the web, often for something you just bought or decided not to buy." However, controversy is already rising from the potential for a browser to gain revenue from its own advertising. Nevertheless, the final result remains to be seen with an official release. The browser is still in its beta versions, and is currently accessible through GitHub.

Photo: © iStock.


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