According to new reports, Apple has ordered a hiring freeze on "Project Titan."
First reported by AppleInsider, the Project Titan hiring freeze was put in place following a post-holiday performance review conducted by Design Chief Jony Ive according to a "previously reliable source with knowledge of the team's activities." Following the review, Ive is said to have "expressed his displeasure" with the project's progress. Currently, Apple's electric car program is believed to employ more than 1,000 people inside and outside of Cupertino, though this is only an estimate. It is unclear if Ive's displeasure is from a design perspective or some other aspect of the project.
News of the hiring freeze comes less than a week after a report that Apple veteran Steve Zadesky, who was originally put in charge of Project Titan, would leave the company. According to the Wall Street Journal, Zadesky's departure is "for personal reasons" and not related to his performance. Zadesky is still at Apple for the time being, but has revealed his departure plans to people within the company. "The team has encountered some problems, according to people familiar with the matter, in laying out clear goals for the project," noted the Journal. "Apple has urged the team to push ahead with ambitious deadlines even though some on the team feel that those targets are not attainable, these people said." Apple's goal to roll out an electric car by 2019 or 2020 may be too ambitious as the company has faced numerous setbacks in recent months. Apple has not commented on these reports at this time.
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