On Wednesday, Fitbit unveiled its latest activity tracker aimed at women with its fashionable bracelet design.
"Believe it or not, something as simple as a ring or a bracelet can serve as a reminder to help you stay focused on your health and fitness goals," said Fitbit in a blog post on the new tracker. "Psychologists have found attaching meaning to an object you wear can go a long way towards remembering — especially if what you want to remember involves action, like walking more during the day. But what if your arm candy could take it a step further, by actually notifying you that it's time to get up and move? Today, it can. Introducing Fitbit Alta, the tracker that turns motivation into your best accessory." The Alta bracelet comes in silver with black, blue, teal, or plum plastic bands or upgrade to a leather or metal band for $60 or $100, respectively. The tracker on its own costs $130.
The Alta features several of Fitbits best features like its automatic exercise recognition called SmartTrack. "Fitbit Alta uses SmartTrack to automatically detect when you start exercising, and then conveniently logs those workouts to your Fitbit dashboard. That means you'll be able to get credit toward your weekly exercise goal for workouts like running, elliptical, or biking without ever pressing a button," explained Fitbit. The Alta also automatically captures sleep data and offers smart notifications from your connected smartphone. Like the Apple Watch, Alta reminds wearers to keep moving but instead of basic "stand" or "move" reminders, the wearable offers mini-goals of 250 steps per hour. Fitbit Alta is available for pre-order now and is expected to start shipping in March.
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