Runkeeper App Acquired by ASICS

NicoleMotta on Friday February 12, 2016 at 12:12:44 PM

Runkeeper App Acquired by ASICS

In the latest of a slew of fitness app acquisitions, Runkeeper announced that it has been acquired by ASICS.

Jason Jacobs, founder of Runkeeper, made the announcement in a Medium post. "I have some big news today! I am proud and excited to announce that Runkeeper has entered into a definitive agreement to be acquired by ASICS Corporation," wrote Jacobs in the announcement. When the company began back in 2008, Runkeeper had one goal: "to get the whole world running." Since then, Jacobs said the brand has become more than just a fitness tracking app, but a community that has welcomed in a fitness movement. Jacobs reassured this community that Runkeeper is not going away with this acquisition, but will continue to get better. "From the end-user standpoint, not much will change," he said. "Not only will the Runkeeper product carry on, but we will be able to move even faster."

"When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximize their enjoyment of sport," explained Jacobs. "Partnering with ASICS to fulfill this vision together makes a ton of sense. We both have deep roots in and focus on running as a core component of the fitness experience." This partnership will also help "build a new kind of fitness brand that has a deeper, more trusted relationship with consumers," said Jacobs. Financial details on the deal were not released.

Photo: © iStock.


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