On Wednesday, Facebook announced its plan to open its Instant Articles program to all publishers.
"We're excited to announce that on April 12th at Facebook's F8 conference, we will be opening up the Instant Articles program to all publishers — of any size, anywhere in the world," said Facebook Product Manager Josh Roberts in an official blog post on the matter. Instant Articles launched last May, but has been limited to just a few hundred publishers across the globe. "We built Instant Articles to solve a specific problem — slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue," explained Roberts. "With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we're excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook."
Facebook is pre-seeding the announcement now in hopes of attracting publishers for the launch announcement in April. "We've made it easy for publishers to join by building a system based on the tools they already use," said Roberts. "We encourage all interested publishers to review our documentation and prepare for open availability in April, at which point they will be able to share this fast, interactive experience with their readers." Google is expected to launch its similar Accelerated Mobile Pages project later this month.
Photo: © iStock.