Zuckerberg Reveals MSQRD Acquisition

NicoleMotta on Thursday March 10, 2016 at 12:35:56 PM

Zuckerberg Reveals MSQRD Acquisition

In a video, Facebook CEO Mark Zuckerberg announced that Facebook has acquired real-time filter company Masquerade.

On Wednesday, Zuckerberg posted a video of himself using Masquerade's Iron Man face filter to announce the acquisition. "Hey there! I'm just sitting here coding my little AI project, kind of like my own version of Jarvis, and no, I haven't also built an Iron Man suit. I'm using this app Masquerade, that lets you put real time filters on your videos," said Zuckerberg in a 30 second video clip he posted to Facebook. "And today I'm excited to share that the team behind Masquerade is joining Facebook." Masquerade's key employees, including founders Eugene Nevgen, Sergey Gonchar, and Eugene Zatepyakin will join Facebook's London office.

Masquerade released its own announcement on the acquisition, with a note on its website. "Video communication is exploding. At Masquerade, we've worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we're excited to join forces with Facebook and bring the technology to even more people," said Masquerade CEO Eugene Nevgen. "While we will be partnering with Facebook to integrate our technology, the app will stay up and running so you'll continue to record fun selfies and keep using the product. You can also expect us to keep adding fun features!" It is unclear how or if Facebook plans to integrate some of Masquerade's features into its own services at this time. Masquerade's app MSQRD is available on the Apple App Store and on Google Play.

Photo: © iStock.


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