At this year's SXSW Interactive festival, the Scotts Miracle-Gro Company announced its "Connected Yard" platform.
The 2016 SXSW Interactive festival, often called "spring break for nerds," kicked off on Friday in Austin, Texas. This event a mixture of technology and entertainment, which means anything is possible. Last year, Saint Bernards delivered Mophie smartphone chargers to attendees and this year, Miracle-Gro has a platform to bring the Internet of Things to your backyard. "The Connected Yard marks the first time the Internet of Things steps outside, tied to a unifying software platform called Gro, bringing the garden into the 21st century," said Scotts. "The Smart Home now broadens its footprint, with the yard as the next natural step in harnessing technology on behalf of consumers."
"Gro welcomes everyone into the garden, helping them to succeed," said Patti Ziegler, Chief Digital and Marketing Services Officer. "Our Gro application will suggest interesting and fun project ideas. We will give people great advice on what to do, and how to do it, based on their exact location and the time of year. We will increase the ability of all gardeners, but particularly new gardeners, to succeed in having healthy lawns, gorgeous flowers and shrubs, and tasty home-grown vegetables." The platform will be able to understand what the recent weather has been, what the local soil type is, what types of plants are most likely to thrive, and more. Launch partners include smart water controllers Blossom, Rachio, Green IQ, and Lono as well as soil sensor companies PlantLink and Parrot. The platform has yet to launch, but interested parties can sign up to be notified when the Gro app is ready for launch. The app will initially be limited to iOS.
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