A month after Twitter launched its opt-in algorithmic timeline, the company has quietly turned it on by default.
Starting Tuesday, users started to notice their timelines changing with some receiving a notification on their mobile devices alerting them to the change. Twitter first announced the new feature on February 10, saying that it was opt-in for the time being but would become default in "the coming weeks." On March 7, Twitter updated its timeline support page to note this upcoming change. "Tweets you are likely to care about most will show up first in your timeline. We choose them based on accounts you interact with most, Tweets you engage with, and much more. You can find instructions for how to turn off this behavior here," reads the support page. In a statement on the matter, Twitter said, "As we said in our announcement, we're rolling out our timeline improvements to everyone over time. People can still choose to opt-out of it in their settings."
This week, Instagram announced a similar change for its platform. With this new news feed, Instagram will sort posts based on interest, rather than chronologically. As is the case with most new features, Instagram is rolling out this option in beta for thorough testing before rolling it out as a public feature. When the new Instagram feed does roll out of beta, it is expected to roll out by default. It is unclear if users will be able to opt-out of the overhauled Instagram feeds at this time.
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