On Tuesday, SoundCloud announced the launch of its new paid subscription service, SoundCloud Go.
Available in the U.S., SoundCloud Go is the new premium, subscription-based offering from the music platform. It's "the same SoundCloud you've known for years, taken to the next level: with an expanded catalog of tracks that are new to the platform, new features, and new functionality," explained SoundCloud Founder and CEO Alexander Ljung, in a blog post. SoundCloud will still continue to be available for free, but the new service will offer more tracks, offline capabilities, and an ad-free experience. SoundCloud Go is available for free for 30 days, after which it is $9.99 per month, or $12.99 per month, if purchased via the SoundCloud iOS app. It lists the likes of Apple Music, Pandora, Spotify, and more as competitors.
The new subscription service will also affect creators. "SoundCloud Go subscribers in the U.S. will also have the option to take your tracks offline – meaning they'll have access to your tracks and their plays will boost your stats, regardless of whether or not they have a cell signal. And never fear: the totally free SoundCloud you know and love will always be here," said SoundCloud. "You'll still be able to reach the platform's 175 million unique monthly listeners, whether they're SoundCloud Go subscribers, or not." U.S.-based SoundCloud creators with Pro Unlimited accounts can get their hands on SoundCloud Go at a discounted rate of $4.99 per month for the first 6 months. SoundCloud's plans to launch a subscription service first emerged in November 2014, after the company reached a licensing deal with Warner Music Group. Earlier this month, SoundCloud announced that it had reached a deal with Sony Music, the last of the Big Three labels to reach an agreement, and apparently what was holding SoundCloud Go back.
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