On Sunday, Amazon quietly added a new Prime subscription option for users who just want access to Prime Video.
The new, standalone Prime Video subscription is the first Prime service to be rolled out into its own offering. Previously, Amazon has only offered its Prime services in its $99 annual subscription bundle. The video streaming service is now available for $8.99 a month, a dollar less than Netflix's most popular option. The Prime Video subscription does not include any other Amazon Prime benefits like free two-day shipping or access to the Kindle Owners’ Lending Library. The service does include, however, the ability to download shows for offline viewing, according to the Wall Street Journal. While the video streaming option is available for $8.99 a month, the $99 bundle is still a better offer. Prime Video is already available in the UK as a monthly option, for £5.99.
According to reports, Amazon is also planning to make its Prime bundle available as a monthly subscription. CNN Money reports that Amazon will offer the complete set of Prime services for $10.99 a month. The $99 bundle is still a better deal than this monthly option, but it may be more popular, as it allows users to spread out the payment, or only pay for the service when they need it. Amazon recently experimented with monthly subscription options with Sprint, which allowed customers to add a Prime fee to their phone bill each month. The UK does not yet have a month-to-month full Prime option. It is unclear when this monthly Prime option will be available.
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