Facebook-owned Instagram has announced that it is making some colorful changes to its iconic camera logo.
(CCM) — On Wednesday, Instagram revealed a new look for its Instagram, Layout, Boomerang, and Hyperlapse apps. "Today we're introducing a new look. You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form," explained the company in a blog post. The new look also works to reflect changes in the Instagram community. Over the past five years, Instagram has "evolved" from a simple place to share filtered photos to a global community that shares more than 80 million photos and videos each day. "Our updated look reflects how vibrant and diverse your storytelling has become," said Instagram. "Thank you for giving this community its life and color."
In addition to overhauling its app icons, Instagram is also making some changes to its flagship app. Available on Android and iOS, the update brings a flatter black and white design to the app, providing a cleaner space to share your photos and videos. All of the in-app text has been changed to black and white, and the notification icons are now orange instead of red. "While the logo is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community's photos and videos," explained the company's Head of Design, Ian Spalter, in a post on Medium. The company also tweaked its navigational icons to make them fit in more seamlessly on iOS and Android devices.
Photo: © Instagram.