Google Speeds Up Chrome's Flash Phase-Out

NicoleMotta on Monday May 16, 2016 at 11:53:37 AM

Google Speeds Up Chrome's Flash Phase-Out

Google has been phasing out Adobe Flash from Chrome for some time, but now it is accelerating the process.

(CCM) — Last week, Chrome's development team revealed a plan to block Flash content on most internet sites, dropping support for the software by the end of 2016. Under this new plan, which is still in a proposal phase, Flash would still be bundled with Chrome, but its presence would not be advertised by default. Instead, Chrome would switch to an "HTML5 by Default" strategy. If a website offers an HTML5 experience, these proposed changes make this experience the default option for visitors. When a user encounters a site that only offers a Flash experience, they will be prompted to approve running the Flash content for the page just once, always, or never to run Flash on that particular site. To ensure that users aren't swamped with "run Flash" prompts, the team has proposed that top 10 sites that use Flash will be whitelisted for one year. Based on Chrome's internal metrics, these sites will be YouTube, Facebook, Yahoo, VK.com, Live.com, Yandex.ru, OK.ru, Twitch.tv, Amazon, and Mail.ru. The whitelist will be periodically updated to remove sites that no longer require this special treatment.

This is just the latest move to replace Flash with the more secure HTML5 option. HTML5 offers a more integrated media experience with faster load times and lower power consumption, according to Google. Last year, the search giant started automatically pausing animated Flash ads, and starting at the end of next month, display ads built into Flash can no longer be uploaded into AdWords or DoubleClick Digital Marketing. As of January 2, 2017, existing Flash ads will not be able to run on the Google Display Network or through DoubleClick.

Photo: © iStock.


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