Apple Pay Hits a Snag Abroad

owilson on Thursday June 2, 2016 at 11:43:41 AM

Apple Pay Hits a Snag Abroad

Apple Pay has been met with difficulty, especially outside of the U.S.

(CCM) — Over a year after it was introduced, Apple Pay finds itself fairly unsuccessful abroad. Reuters reports that, despite the service being available in six countries and across multiple banks, its usage only totaled 10.9 billion last year, most of which happened in the United States. While satisfactorily popular with Apple's core users, the service has overall been plagued by technical issues, low consumer take-up, and resistance from banks. The latter of the three has even been cited as the cause of the determent of potentially interested customers who are simply unwilling to change banks to one that is supported by Apple Pay.

But all is certainly not lost for Apple this year, as recent reports say that the company has plans to order between 72 and 78 million iPhone 7 handsets. This figure is much higher than the one previously given by market analysts, and suggests that Apple is confident in the fact that the new model will have quite a successful run. Images of the phone have been leaked, but Apple is expected to officially unveil the new phone in September.

Photo: © Denys Prykhodov - Shutterstock.com


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