Nintendo's new augmented reality Pokémon game has been downloaded millions of times since its launch last week.
(CCM) — Nintendo's shares skyrocketed by 25% today — adding more than $7 billion to its value — thanks to the excitement generated by Pokémon Go, the Japanese video game company's new iOS and Android smartphone app. Pokémon GO is an augmented reality game which involves searching for virtual Pokémon creatures that can only be found and caught when players are in specific locations. The game was released on July 6, and since then, it has topped the download charts in the U.S., Australia, and New Zealand and been installed millions of times. Data collected by SimilarWeb suggests that the game has already been installed on as many as 5% of all Android phones in the U.S. The game has been so popular that its launch had to be postponed in some European countries, because the servers running the game kept crashing, according to Business Insider.
Nintendo has traditionally sold games such as the original Pokémon title and numerous Super Mario games for its own game consoles, only launching its first smartphone game in March. The company now plans to launch at least four more mobile games in the coming year.
Photo: © Nintendo.