Tinder's new Social service helps users on nights out with friends to meet new people.
(CCM) — Dating service Tinder is branching out from romance by harnessing its matchmaking technology to foster more casual group meetups with the launch of Tinder Social. An estimated 50 million people use the Tinder dating app every month. The new service lets users who want a night out invite friends to join them in a group. Any group member can then swipe using Tinder's iconic feature to match their group with other groups nearby who are also going out. Once matched, users in both groups can exchange messages and arrange to meet up. "Often your best nights are when you're hanging with friends, someone makes an unexpected connection with someone in another crew, and your two crews have an amazing time together," the company explains in a blog post.
Tinder users have to activate Tinder Social in the Tinder app by unlocking it before they can use it. Once activated, they can invite friends who have also unlocked it to groups they form; after a group is created, it lasts until noon the following day before it expires and disappears. Tinder Social was test-launched in Australia in April and is now available in the U.S. and other selected countries.
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