The first slowdown in iPhone sales since the phone's launch in 2007 has now lasted six months.
(CCM) — Apple has confirmed that iPhone sales have continued to slump for a second consecutive quarter with no end to the slowdown in sight: the company expects things to get worse in the months ahead. The iPhone contributes about two-thirds of all of Apple's revenue, and the poor sales figures sent its profits tumbling by over a quarter. China accounts for about one quarter of all iPhone sales, and one cause of the sales slowdown was the fact that buyers in China, Hong Kong, and Taiwan have begun to turn their backs on the product, resulting in iPhone sales in the region plummeting by a third. A number of Chinese smartphone makers, including Xiaomi, Huawei, and OnePlus, have begun competing with Apple in the Asian market.
Apple has also been facing strong competition from Samsung at the top end of the smartphone market. In the three months ending May 2016, Samsung accounted for 37% of the market, compared to 29% for Apple, according to research carried out by Kantar World Panel. The Samsung Galaxy S7 and S7 Edge accounted for 16% of smartphone sales, compared to just 14.6% for the iPhone 6S and 6S Plus.
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