Apple Music Bags Britney Exclusive

PaulRubens on Thursday August 4, 2016 at 10:13:30 AM

Apple Music Bags Britney Exclusive

The music service has bought the exclusive rights to stream Britney Spears' forthcoming album.

(CCM) — Apple Music has made an audacious bid to snatch market share from rivals such as Spotify, Pandora, Amazon Music, and Tidal by negotiating the exclusive rights to Britney Spears' new album. "Glory" will be available to stream on Apple Music and to download on the iTunes music store starting Aug. 28, the artist revealed in a tweet last night. Apple Music has also recently acquired the exclusive rights to stream Frank Ocean's new album, "Boys Don't Cry," which is due to be released on Aug. 5, as well as the rights to an unscripted TV series based on the Carpool Karaoke segment of CBS' The Late Show with James Corden.

Apple Music is a relative newcomer to the streamed music service marketplace and boasts just 15 million subscribers compared to the longer-established Spotify's 30 million. Offering exclusive content is one of the key strategies that Apple is pursuing as it attempts to build its customer base. The strategy has also been used by Tidal, which was able to offer Beyoncé's visual album "Lemonade" exclusively for 24 hours as well as Kanye West's "The Life of Pablo" for 47 days.

Image: © d8nn - Shutterstock.com


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