Facebook to Bypass Ad-Blocking Software

PaulRubens on Wednesday August 10, 2016 at 11:56:15 AM

Facebook to Bypass Ad-Blocking Software

Facebook will soon be pushing onto its desktop version advertisements that evade ad-blocking software.

(CCM) — Facebook plans to outwit ad-blocking software by changing the way advertisements are introduced on Facebook desktop. As a result, Facebook users will still see advertisements even if they are using ad-blocking software intended to prevent them from appearing. Andrew Bosworth, a Facebook vice president, explained in a blog post that the company is doing this because it is unwilling to pay ad-blocking companies to allow advertisements that would otherwise be blocked. "That reduces the funding needed to support the journalism and other free services that we enjoy on the web. Facebook is one of those free services," he said.

At the same time, Facebook is making it easier for users to block certain types of advertisements that they are not interested in seeing. The company is also adding tools that allow users to block advertisements from businesses and organizations that have added them to their customer lists. Facebook says that these changes have been made, because its research shows that people use ad-blockers, because they don't like to see advertisements that are irrelevant to them or that disrupt their experiences.

Image: © Alexey Boldin - Shutterstock.com


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