Total MacBook Overhaul Up Apple's Sleeve

owilson on Wednesday August 10, 2016 at 02:07:23 PM

Total MacBook Overhaul Up Apple's Sleeve

Apple will completely revamp its MacBook line for the first time in four years with updates to the MacBook Pro.

(CCM) — Apple is in the late stages of plans to release a line of reimagined MacBook Pros, according to reports by Bloomberg quoting sources close to the matter. This step would mark the first time in four years that Apple has engaged in such an extreme overhaul of its laptop products, with the last one being its 2012 rollout of the MacBook Pro with Retina display. The new MacBook Pros are expected to be thinner, include a touch screen strip for function keys, and run with far more powerful and efficient graphics processors, improving activities like gaming and video-watching.

Apple originally had high hopes that its iPad would be the key to skyrocketing its sales. However, the company quickly realized that, due to the iPad's low turnover rate with consumers, its iPad sales began slipping — and did not stop doing so for two years, falling a total of 23% in the last fiscal year. Conversely, its Mac sales rose by 6%, presumably resulting in the company's shift in focus to its laptops as the saving grace in its recent sales tribulations. Apple will host an event on Sept. 7 to unveil the next-generation version of the iPhone, but the new MacBook Pro laptops are not expected to be mentioned at that time.

Image: © iStock.


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