Facebook hopes to win back its young users with an app made by a teen for teens.
(CCM) — Facebook is aiming to wrestle back its young usership from Snapchat and other competitors who have found success in the niche with Lifestage, a new app made exclusively for teens. Mirroring Facebook's own original strategy — which depended on university students throughout America to spread the word — Lifestage is reserved to users under the age of 21 and is currently invite-only on iOS, making the app feel like the exclusive club that Facebook has long since stopped being. "What if we were to grab what Facebook from 2004 was and bring it to 2016 and bring it into what we’ve been trying to understand with video and content creation," said Lifestage's 19-year-old developer and recent Facebook hire, Michael Sayman, of his inspiration for the app.
As far as the app's content goals, those, too, appear to be going in the direction of Facebook: Lifestage opens to a camera and features profile videos in lieu of bios, underlining its desire to keep up in an industry that is increasingly interested in photo and video content. In early August, Facebook rolled out a new camera that is positioned at the top of its app, and Facebook-owned Instagram introduced a Stories feature that was oddly similar to Snapchat's own one of the same name.
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