Adblock Plus Tests Acceptable Ads System

PaulRubens on Wednesday September 14, 2016 at 10:35:25 AM

Adblock Plus Tests Acceptable Ads System

Users of the ad-blocking browser extension can choose to support web sites with acceptable advertisements.

(CCM) — Adblock Plus will soon be supplying advertisements on web sites instead of blocking them. The browser extension is popular with web users because it can remove advertisements from web pages, but it has faced criticism from site owners who fear that it may drive them out of business by starving them of advertising revenue. But now the open source project behind the ad-blocking extension has launched a beta version of an advertising platform called Acceptable Ads, which provides pre-whitelisted advertisements that can be placed on web sites and that will not be blocked by Adblock Plus.

The Acceptable Ads platform contains advertisement placements that abide by Acceptable Ads criteria for size and labeling, and it allows advertisements to be positioned only in spots deemed appropriate by the Acceptable Ads rules for advertising placement. Adblock Plus will still block all non-compliant advertisements, and users of the browser extension can also turn off the Acceptable Ads feature if they choose to, although it will be on by default. Adblock Plus introduced its Acceptable Ads guidelines in 2011 as a way to allow websites and content creators to avoid blanket blocks on advertisements and therefore to continue to receive advertising revenue.

Image: © Adblock Plus.


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