Apple Planning Amazon Echo Killer

PaulRubens on Friday September 23, 2016 at 11:58:40 AM

Apple Planning Amazon Echo Killer

The company is prototyping a Siri-based device that is similar to Amazon's Echo, according to a report.

(CCM) — Apple is allegedly planning an all-out assault on the artificial intelligence product market with a Siri-based personal assistant device similar to Amazon's Echo. The device has been under development for more than two years and is now ready for prototyping, according to anonymous sources quoted in a Bloomberg report. Apple's engineers are already testing the device in their homes, it adds. The device is expected to use voice recognition to control appliances, locks, lights, and curtains, and it will likely also control Apple products, like Apple TV. Users may also be able to ask it to read emails, sent text messages, and stream songs from Apple Music. The device could use cameras to carry out facial recognition so that it knows who it is talking to. In the last two years, Apple has acquired two facial recognition companies: Faceshift and Emotient.

Plans for the product have not been finalized, but if it does see the light of day, it will be the first new major product category for the company since the launch of the Apple Watch two years ago. Amazon launched its Echo in 2014, and since then, it has proved to be popular. Google is also working on a similar device currently called Google Home.

Image: © tishomir - Shutterstock.com


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