Roku is making it easier than ever for anyone to start an ad-supported streaming channel.
(CCM) — Roku users could be heading for a content feast thanks to a new set of tools that the streaming device company is rolling out today to make it easier for anyone to start a channel on the platform without having to write any code. Roku Direct Publisher now allows content owners to provide a video feed and go through the process of setting up a streaming channel in just a few simple steps. Roku is also making it easier for channel creators to make money from their channels: Roku can now manage all of the video ad sales on behalf of the creator, keeping 40% of the advertising proceeds for itself and handing the rest on.
The move is a smart one for Roku, because it provides users with a wider channel choice beyond paid subscription services, such as Netflix or rental services. At the same time, channel creators can make money from their channels through advertising without having to devote resources to advertising sales. Free, ad-supported streams now account for about half of Roku's top channels and is the fastest-growing segment of its streaming platform, the company says. The Roku platform has over 10 million monthly active accounts and provides access to 350,000 movies and TV episodes as well as over 3,500 free and paid channels.