Samsung appears to be on the verge of abandoning its flagship smartphone after new fire reports.
(CCM) — The future of Samsung's flagship Galaxy Note7 smartphone has been plunged into doubt following reports that the company has suspended production of the troubled device. The company has admitted that it is "temporarily adjusting" its production schedule "to take further steps to ensure quality and safety matters." The Note7 was launched in August, but over 2.5 million units were the subject of official recall notices following reports that some of the devices had exploded or caught fire due to a battery fault. Samsung has replaced these devices with new versions marked as "safe," but the latest production halt follows reports that some new Note7s have also caught fire. This would suggest that Samsung has still not managed to fix the phone, and ultimately, this is a huge blow for the company that could damage its brand perception in the phone market beyond redemption.
In the U.S., two mobile carriers, AT&T and T-Mobile, have already said that they will no longer replace the devices, and T-Mobile has gone as far as to stop selling the phone altogether. The news is likely to provide a sales boost for Google's new Pixel smartphone, which would have faced competition from the Galaxy Note7 at the top end of the smartphone market. Samsung's woes are also likely to boost the fortunes of Apple's iPhone 7 devices, which also compete at the top end of the market.
Image: © Samsung.