The e-commerce giant is expanding its produce delivery division to include actual brick-and-mortar locations.
(CCM) — Back in 2007, Amazon overturned traditional grocery shopping with the announcement of a new service that would allow customers to complete their fresh produce and grocery orders online and have them delivered to their doorsteps. Today, AmazonFresh is available in dozens of cities across the United States and offers its customers same-day or next-day delivery from over 95,000 grocers and produce shops. And now, new reports suggest that the company is taking things one step further. According to the Wall Street Journal, Amazon is in talks to introduce new brick-and-mortar convenience stores that will sell produce, meat, dairy products, as well as a wide selection of fruits and vegetables. Designed to accommodate the needs of its on-the-go consumer base, Amazon Fresh's stores would offer mobile payment options as well as curbside pickup options for easy, grab-and-go shopping.
If the rumors are true, this will be the second time this year that Amazon has revealed plans to move out of the internet space into a more traditional retail environment. The Amazon Fresh service is currently available to Amazon Prime subscribers in select areas of the United States for a fee of $14.99 per month (in addition to the standard $99 annual fee). The service recently expanded to London, as "Amazon Restaurants," where it is currently testing the market at a monthly rate of £7.99.
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