Google is using historic pricing data to help users get the best flight deals.
(CCM) — Google Flights has received a major update that has added the ability to warn users when airline tickets that they are interested in purchasing are likely to increase in price, Google has announced. After selecting a flight, the service may display a notification warning the user when the current fare is likely to become unavailable and how much the fare is likely to increase after that time. The service can also display tips about getting the best fare for a trip by recommending specific travel dates or routes and uses historic pricing data about a route to warn about expected price jumps. Users can also choose to receive an email notification if the fare for a given route rises or falls significantly. According to Nabil Naghdy, Google Flight's Product Manager, 69% of U.S. leisure travelers worry that they are not finding the best price or making the best decision when booking a trip.
The update appears to be a deliberate attempt on Google's part to compete directly with smaller companies, such as Skyscanner, which offer similar features such as price drop alerts and information about the best time to book a specific flight. Skyscanner has over 50 million monthly users and raised almost $160 million at the start of the year to help it take on the likes of Google.
Image: © Google.