Samsung Fights Customer Exodus

PaulRubens on Monday October 24, 2016 at 11:33:28 AM

Samsung Fights Customer Exodus

Samsung is offering free Galaxy S8 and Note8 devices in a desperate attempt to stop customers from defecting.

(CCM) — Samsung is fighting to maintain its phone customer base by offering half-priced Galaxy S7 phones to former Galaxy Note7 owners in South Korea, with the promise of a free upgrade to the Galaxy S8 or Note8 devices when they are released next year, according to a Reuters report. It is not clear yet when the offer might be extended to former Note7 owners in the U.S. and other parts of the world, with Samsung only saying that the availability of the program in other markets will be dependent on the situation in each country.

The Note8 upgrade option is significant because it indicates that Samsung has made the decision to continue with its Note series and contradicts reports that the company is considering abandoning it altogether. Samsung's decision to ditch the exploding Note7 device has already cost the company in terms of customer loyalty as well as financially to the tune of many millions of dollars. The company is also facing a lawsuit in South Korea from 527 people seeking compensation of 500,000 won ($442.61) per person and a class action lawsuit from three Galaxy Note7 owners in the U.S., Reuters said.

Image: © MilsiArt - Shutterstock.com


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