Sales of smartwatches fell dramatically in the third quarter of 2016 compared to the same period last year.
(CCM) — The smartwatch market went in to freefall in the third quarter of this year, with sales plummeting by almost 52% compared to the same period last year, according to new figures released by technology analyst IDC. Total smartwatch sales came to just 2.7 million units, down from 5.6 million watches a year ago. The Apple Watch remained the most popular device with sales of over one million units, but this is just a quarter of the number of Watches that Apple was selling in the same period in 2015. Garmin was the only leading smartwatch maker to increase sales thanks mainly to the success of its ConnectIQ-enabled smartwatches, which focus on health and fitness.
One reason for Apple's poor sales is that many potential purchasers were holding back until the release of its second Watch offering in September. This is still not available in large numbers with many Apple stores out of stock. However, that alone does not explain the marked slowdown in the market as a whole, according to Jitesh Ubrani, a senior research analyst at IDC. "It has also become evident that at present smartwatches are not for everyone," he said.
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