Facebook tried to buy Snow, a social networking platform that is strikingly similar to Snapchat.
(CCM) — On Monday, it was revealed that Facebook reportedly tried to purchase Snow, a social network centered around creative image sharing, in its continuous bid to stay competitive with Snapchat. Snow has been downloaded about 80 million times and features a library of 36 filters and 200 masks, much in the same vein as Snapchat. Facebook's attempt to snatch up Snow, which has been referred to as the "Asian Snapchat," came after the app shot to the top of iOS and Android download charts in Korea, Japan, and China this summer, garnering some 30 million downloads. According to reports, Facebook's CEO, Mark Zuckerberg, then contacted Snow's parent company, Naver, with an offer to buy the platform, which was turned down. Naver has confirmed that several companies have expressed interest in Snow, but Facebook has yet to confirm or deny the reports.
The crack at Snow was not the first time that Facebook tried to make itself real competition for the ever-popular Snapchat. Earlier this week, Facebook introduced a series of filters to its Live service, and in August, it added an instant camera to the top of its News Feed.
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