Apple Watch sales plummeted by 71% during the third quarter of 2016, according to IDC research.
(CCM) — Apple's Watch suffered a retail meltdown in the third quarter of the year, plunging the future of the product into doubt. Sales of the smartwatch dropped by a staggering 71%, compared to the same period last year, according to a report published by research firm IDC. The report says that Apple sold just 1.1 million watches during the quarter, compared to almost four million in the third quarter of 2015. "The primary reasons for the downturn were an aging lineup and an unintuitive user interface," the report said. "Though both issues have been addressed with the latest generation watches, Apple's success will likely be muted as the smartwatch category continues to be challenged," it added. Apple's sales during the quarter were comparable to arch-rival Samsung. The Korean competitor sold one million wearable devices, including fitness trackers as well as watches, up almost 90%, compared to the same period last year.
IDC says that a contributing factor to Apple's poor sales figures was the release of the Watch 2 toward the end of the quarter, which will have led some consumers to delay their purchases until the new model was released. But Tim Cook, Apple's chief executive, told Reuters in an email that the current quarter is on track to be the best ever for the Watch. "Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history," he told the news agency.
Image: © Lukas Gojda - Shutterstock.com