Nintendo hopes to cash in on the success of Pokemon GO by unleashing Super Mario on smartphones.
(CCM) — The world's best-loved plumber bursts on to iPhone screens today as Nintendo finally launches Super Mario Run on Apple's iOS platform. Until now, the company has restricted Super Mario to its own game platforms, but mounting losses following poor sales of its Wii U console and 3DS handheld device have forced it to address the lucrative smartphone market. Nintendo has promised that Super Mario Run will also be available on Android at some point in the future. The release follows success of the Pokémon GO smartphone game, and the strong sales of two subsequent Pokémon games that were released for the 3DS platform.
Super Mario Run follows the familiar format of Mario running from left to right across the screen while jumping over obstacles and collecting items that appear. It includes three separate modes: World Tour, which involves Mario embarking on a journey to save Princess Peach; Kingdom Builder, where players can spend coins that they have collected in the other modes to create buildings and unlock extra content; and Toad Rally, which is a multiplayer mode that pits players against each other as they seek to collect the most coins and get the highest score. A demo version of the game is available as a free download, but the full game including the three modes can only be accessed after making a $9.99 in-app purchase.
Image: © Nintendo.