Huawei has enlisted Amazon's Alexa intelligent assistant to help it compete with Apple's Siri and Samsung's Bixby.
(CCM) — Huawei is hoping to grab a larger share of the U.S. smartphone market by adding Amazon's Alexa intelligent assistant to its flagship Mate 9 handset. The company made the announcement at the Consumer Electronics Show in Las Vegas, according to a Phys.org report. The Chinese manufacturer ranks third in the smartphone market behind Apple and Samsung, both of which have their own intelligent assistants in the form of Siri and Bixby. Amazon has made Alexa available in a range of third-party products, including televisions and even fridges, but this is the first time that Alexa has been licensed to a third-party smartphone maker. The move will enable Huawei to compete on level terms with Samsung and Apple without having to develop or acquire its own intelligent assistant technology.
Huawei launched the Mate 9 in Europe and other markets last year without Alexa, but users will be able to add Alexa to their handsets through an over-the-air update, according to the report. Consumers in the U.S. who buy an unlocked Mate 9 directly from Huawei will find Alexa pre-installed. The Mate 9 is the second handset to be launched by Huawei at CES following the unveiling of the upgraded mid-range Honor 6X smartphone on Tuesday.
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